Adobe Creative Suite
Ever since I can remember, I’ve had an askew view of the world around me, often seeing things or seeing them in a way, that escaped others. I have also always loved telling stories. Whether it was with the written word, the moving picture, or invoking imagery, for myself or for a client, telling a story is a time-honored and powerful tradition. There’s something magical about making something out of nothing vis-à-vis visual design voodoo and graphic design goodness.
Professional Profile : Born storyteller, award-winning filmmaker and experienced multimedia designer with a creatively diverse history in higher education marketing. Expertly skilled in graphic, web, and videographic design. Strong media and communication professional with leadership ability to manage all aspects of direct marketing and advertising. Able to stretch the boundaries of artistic design and digital storytelling to help my clients’ messages and brands stand out with an ability to think critically and creatively, and an askew view of the world around me that helps me see it in a different way.
June 2021 – Current
Directed the design, layout and file delivery of seven catalogs annually—in both traditional print and digital formats—working with copywriters and other departments to create eye-catching publications. Created a wide variety of video and multimedia projects from conception to post-production—filming, editing and publishing consistent content on the KQ YouTube Channel. Coordinated and executed life-style and in-studio photo shoots for digital and print marketing purposes. Responsible for site-wide web maintenance (front- and back-end) including coding and graphics for daily updates and content creation. Directed the Graphic Design Department’s creation and production of digital daily banners, social media graphics, campaign creative, print materials and in-store signs/displays as well as video and digital assets.
July 2017 – December 2020
Explored and established design direction for multiple UNCG Online integrated marketing campaigns and projects. Responsible for generating clear ideas and concepts in tandem with the design, writing, and multimedia teams. Ensured strict aesthetic consistency with the university’s ever-evolving brand identity and campaigns. Designed and produced a wide range of UNCG Online promotional materials (including print brochures, display ads, animated ad sets, social media marketing materials, digital landing pages, swag, event materials). Managed division-wide YouTube channels to streamline into a more consistent creative vision.
September 2010 – July 2017
Entirely responsible for creating, enhancing, and updating of student marketing and communications materials in a variety of media; ensured consistent graphic representation and use of marketing messages with latest brand standards. Designed recruitment and student services web sites, as well as a variety of print publications and other graphic design services for multiple divisions within Enrollment Services and other academic units within the University.
September 2007 – September 2010
Developed creative direction and delivered graphic/web design assets for Undergraduate Admissions marketing efforts, tailored to a variety of media channels (traditional, digital and
social) and high volume of year-round Admissions recruitment events and activities. Ensured consistency with the university’s brand ever-evolving brand identity standards; helped coordinate the print production and vendor management for a wide range of recruitment-related pieces.
August 2000 – September 2007
Responsible for coding and designing the Enrollment Services template, which would unify the web presence of several offices (Undergraduate Admissions, Financial Aid, Registrar, Student Academic Services and Student Success Services. Also responsible for creating, enhancing, and updating of student marketing and communications materials in a variety of media; ensured consistent graphic representation and use of marketing messages with latest brand standards; focused on intuitive navigation and flow between and among web pages and sound information architecture. Designed recruitment and student services web sites, as well as a variety of print publications and other graphic design services for multiple divisions within Enrollment Services and other academic units within the University. Content Manager for student portal system (Campus Pipeline); documented web development/media design and trained users.
June 2006 – Present
• Writer, director and producer of multiple-award-winning short films including the Tarantino-meets-Twilight Zone trilogy, “The Gospel According to Booze, Bullets & Hot Pink Jesus,” the black & white killer thriller, “Between Hell and a Hard Place,” and the sinister stay-at-home horror hits “Don’t Let the Light In” and “The Corner,” all of which have achieved international broadcast distribution and screened at film festivals all around the world.
• Wrote, produced and directed “Kill Giggles,” an award-winning independent feature-length film being released with Hollywood studio distribution. Coordinated all aspects of every phase of production. Solely responsible for running multiple fundraising campaigns (including copywriting, art direction, and promotion) which successfully raised the required budget.
• Demonstrated ability to efficiently direct multiple teams from different departments to synergize efforts under tight deadlines in creating something truly spectacular for each and every film project.
November 1998 – July 2000
Responsible for the daily uploading, design and maintenance of an extensive, full-service newspaper website. Worked with server-side scripting for uploading of all sections (news, sports, features, classifieds, etc.) Provided web design tech support for over 40 newspapers within the corporation. Assisted in integration of online archiving system and eventual content management. Responsible for converting print-based design content and advertisements to web-based standards of viewing (resolution aspects, format conversion), as well as original interactive artistic creation. Creatively directed the conversion of print-based publications into a coherent and intuitive digital format.
"The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes “Awww!”
- Jack Kerouac, On The Road
What happens when the inmates run the creative asylum?!?
What happens, honestly, is magic. Sometimes you just need an askew view of the universe in order to see the world around you most creatively and that's what we pride ourselves on at Mad Ones Designs - out of the box, out of the ordinary, out of our minds... one of a kind!
The very first time I read those words by Kerouac they struck a chord within and the world around me made just a little bit more sense. Ever since I can remember, I’ve had an ability to see things or see them in a way, that often escaped others around me. And I have always, always, loved telling stories. Whether it was with the written word, the moving picture, or invoking imagery, for myself or for a client, telling a story is a time-honored and powerful tradition. There’s something magical about making something out of nothing vis-à-vis visual design voodoo and graphic design goodness, manifesting something physical in this world that didn't previously exist.